I have a holistic healer and she often reminds me that I need balance in my life.  In her eyes, it wouldn’t do me any good to eat terribly and then just scarf down antacids, or to work out every single day only to eat piles of junk food.  It’s much better to do everything in moderation, develop healthy diet and exercise habits that I can maintain every day, and also to do yoga and spiritual growth exercises that make me happy.  Plus, time with friends and family is ideal, and everyone needs to curl up in a blanket, watch a movie, and hit the recharge button every now and again. Being holistic is really just about being whole — it’s focusing on the entire picture and not just on what is going wrong or right.

A Holistic Approach

The same is true for your web presence.  At Komaya, we see a lot of companies that want to hit social media really hard or run a really strong Facebook ad.  We sometimes see CEOs that think blogging with keywords is the way to go or would bet money that their SEO strategy is the best in the country.  The problem sometimes with tunnel vision is that you can often lose sight of the bigger picture.  You can also end up focusing so much on one thing that you have to work really hard in the future to right a different wrong.  Back to our health and wellness example, rather than eating 12 doughnuts and having to hit the gym twice as hard the following day, wouldn’t it just be better to only eat one doughnut and go to the gym for a half of an hour in the first place?

When you’re working on your web presence, and the strategy for it, you need to remember that a holistic approach is always the best one.

By taking a step back and looking at the larger picture, your business will be healthier overall.  We like to remind clients to do this by concentrating on SEO, website, and social media.   In the long run, these things will all feed one another as well, and they need each other for long-term success.

As another true-life example, let’s look at it this way.  Let’s suppose you wanted to buy a very specific kind of potato chip dip and you needed it for a party tonight.  You probably would first go to social media, and ask if anyone knows of any recommendations (because after all, you’re not really sure what it’s called or what you’re looking for).  Someone probably tells you that the brand is called Best Dip.  You then might go to Google (or another search engine) and type in “brand + potato chips + your zip code” or something similar.  The search results say that Star Mart has your product.  You then go to the Star Mart website, you see via their online catalog that the product is there, and then you use maps to find out exactly where that store is.    You may even revert back to social media to ask if anyone has any tips on how to get there exactly or where you can find street parking.

The point of the above story is that in this case if there wasn’t a social media listing for Star Mart or Best Dip, you would have been out of luck.  If Star Mart hadn’t used the keywords Best Dip + potato chip + some relevant zip codes, you would not have known they sold your product.  And had there not been a maps or Yellow Pages listing, you might not have found the store.    Everything works together, and it is vital that you have a combination of all of the things to make your brand successful.

A Powerful Web Presence

Without social media, you’re unable to receive real-life reviews of your product, and you’re also unable to communicate or interact with your customers.   Without a website, you’re unable to sell your product (because people can’t truly buy via social media).  Without SEO, you’re unable to let people find your product.  Without blogging, you’re unable to explain your product.  And without all of these things, working together in perfect harmony, your product has a much lower chance of success.

For more information on creating a holistic and powerful web presence and how best to achieve it, contact us today.

With Christmas approaching, businesses large and small all around the country are trying their best to attract sales, in whatever ways possible.  Most companies have (by this point) figured out that giants like are destroying smaller brick-and-mortars (and even other large corporations), and the major difference (and the way that Amazon has been able to succeed) is by having an extremely strong online presence.

While reading this post may inspire you to pop open your laptop and start lighting up your social media accounts immediately, you might want to think about that for just a minute. There’s a difference between quantity and quality of posting in the social media world, and if you’ve ever blocked or removed someone for posting excessive requests for you to buy things, or for sending too much spam e-mail, for instance, you probably realize that there’s a fine line between marketing and annoying your customer base.

So how then, do you make your social media work for you?  The clear and simple answer is to be engaging.  It’s not about the number of posts or even when or how you post, it’s about how often customers are engaging with you. To be clear, this doesn’t mean that they’re just viewing your post, but that they are liking it, commenting it, and even (the best one of all), sharing your post with others.  Engagement, or the act of interacting with content, is the holy grail of the social media marketing world.

With that said, here are five tips to make your social media extra engaging:

  1. Create unique content that’s relevant   —  We all don’t have the time to write a new blog each week or several social media posts each day, and many have figured out that there’s plenty of good and relevant content available from the New York Times or even BuzzFeed to supplement your social media feed.  Tread carefully, because even though that content is available and possibly even relevant, it doesn’t mean you should share non-unique content all the time.  It’s a good rule of thumb to make every 3rd or 4th post 100% original.  Otherwise, people are just going to go elsewhere for their content and products and not even bother with you at all, and your interaction and engagement numbers (not to mention your analytics and algorithms) are going to plummet, which is the opposite of what you want.
  1. Use videos wherever possible — Do you watch cooking shows?  Probably not that often anymore, and the reason for that is that recipe videos on social media have seen record trends this year. Why spend an hour watching a television show to get one recipe when you can spend two minutes and watch a funny character make the item right in front of you, and it’s edited for time. You can even mute the video and watch it at work, thanks to the text that now overlays most videos on social media for that very reason. People respond more to videos and all of the top trending sites know that.  Bonus points if you are able to go live, as Facebook and other social media platforms are pushing live videos over previously recorded ones.
  1. young ladies holding sale signs depicting make your social media extra engagingA picture is worth a thousand words — Pictures are incredibly effective at showcasing products, feelings, quotes, and even reviews of your product. Rather than writing something in text, try to overlay the text over a beautiful graphic for your post.   Or just use a picture that states everything without words.  Just make sure that your picture is in focus, not too dark, and that it’s obvious what it’s trying to portray.  If you don’t have someone to edit and produce your graphics for you, try looking into a program like Canva or to help you out.
  1. Games and giveaways are not to be forgotten — Last year I won a free haircut and color by guessing how many foil wrappers were in a hairstylist’s picture.  I would have never known about her if not for the post going viral because everyone kept sharing it and commenting on it, hoping to win. Additionally, she picked up a lifelong customer, because I’ve been going to that hairdresser ever since.
  1. Keep posting schedules consistent — LuLaRoe is a brand that has achieved super-fast growth by using a multi-sales consultant strategy, but additionally, they’ve given their consultants amazing social media training. One of the things that LuLaRoe is famous for is by establishing schedules for when individual consultants will do things.  You know, for example, that Monday will be a live event, Tuesday will be an album shopping event, Wednesday is the day when you can request an outfit, Thursdays are for giveaways, Fridays new clothing arrives, and Saturday is for the football pool.  By keeping posts consistent, customers know to check on certain days for certain things and will check often and on a set schedule, which is perfect for you to be able to cater to them.  There’s nothing better than knowing that a particular customer will visit your website on a certain date and time.  It’s almost like having a crystal ball into your company’s future.

There’s no set way that works for one person, so definitely explore your analytics and software programs and find what works for you. It’s easy to look and see which posts are getting liked and shared and which ones aren’t, but it definitely can get confusing if you don’t know what you’re looking for. Certainly, companies like Komaya are here to help you figure out what your numbers mean and what you can do to build engagement and therefore, sales, for a better and brighter future.

What It Is

You’ve probably heard of the term SEO and know that it stands for Search Engine Optimization. But what does that really mean? SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.” All of the major search engines have search results where web pages and other content are shown and ranked based on what the search engine considers most relevant to the term searched. The goal of SEO is to ensure that your brand, company or product ends up in the primary search results on these search engines without you having to pay for it.

Why You Need It

If you own a website, search results matter. When your pages have higher rankings they help more people find you. The key to higher rankings is making sure your website has the ingredients search engines need for their recipes – and that is SEO. Google, Bing, Yahoo and other search engines have algorithms that help turn information into useful search results.

Main ingredients: words matter, titles matter, links between websites matter (if your page has a lot of links to it, that makes it look important to search engines), words in links matter too, reputation (sites with consistent record of fresh, engaging content and growing numbers of quality links may do well in search rankings)

How To Do It

For great resources on how:

Posting blogs on your website is one great way to create fresh, useful content:

Web Presence Strategy

Search Engine Optimization (SEO) should be a key part of your website strategy in order to maximize your market reach and impact. Most users are coming to websites as a direct result of a search engine. Don’t miss out on helping people find your business!

Here are some key SEO questions to ask yourself, and if you don’t know the answer, now is a good time to find out:

  1. How well does your site score with search engines?
  2. Is each page of your site optimized for search engines?
  3. Have appropriate keywords been targeted within each page’s content?
  4. How easily are people finding your website?

We have discovered that having an effective web presence requires a holistic approach encompassing search engine visibility (SEO), a powerful website, and active social media channels. It is no longer enough to just build a website and think your brand will be found. In order to realize your business goals, you need to be discovered, engaged, and connected with your target audience. Strengthening your SEO is a great place to start.

Marketing is a vital component to your business — an opportunity to have increased engagement with your audience, drive additional traffic to your website, and even increase your sales volume — ideally with the investment of a few minutes and a couple of well-phrased tweets. And yet, marketing can waste considerable amounts of your time when it is attempted without a clear goal or a focused purpose.  Accordingly, here are four time-saving tips to make your social media accounts work better for you.

Create Your Content in Advance

Stopping throughout the day to write Facebook posts or to push other social media content not only takes time, but it also takes you away from the important business of the day.  Researchers have found that it can take your brain as long as half an hour to return attention to the original task, and these thirty-minute breaks will compound every time you stop to post an update.  Solve this problem by drafting all of your updates at the beginning of the week — or even the beginning of the month.  You can always add tweaks to address with real-time developments that need to be referenced, but most of your updates should be ready to go ahead of time.

Limit Yourself to Only Two or Three Platforms

As the Pareto principle dictates, 80% of all results come from 20% of your efforts.  This applies to managing your social media as well.  You may be using a variety of social media platforms to push your business content, but the majority of their value is more than likely coming from only a minority of them.  Use Google Analytics (or whatever data analytics might be built into your platforms) to determine which ones are giving you the most engagement, and then focus your efforts on those platforms.

Repurpose Existing Content

Blog posts, Facebook updates, and LinkedIn articles can provide value beyond the first time you share them.  You may need to think a little creatively to bring a new focus to old material, but it isn’t that difficult.  The first share can simply offer the title of the piece; the second, share a catchy quote of a paragraph from the body of the work; the third, ask a relevant business question that is answered by the content.  Using your posts strategically in this fashion saves time and allows you to share the same idea with your audience multiple times, generating more substantial impact.

Measure Only What Matters

Now that social media is such an active presence in our daily lives, the individual platforms themselves offer tons of insights and statistics concerning each and every one of your posts.  Not all of these will be useful, however, so you should be sure to track the ones that actually impact your business.  For example, repeat visits, conversion rates, and total interactions can be infinitely more valuable than your number of followers, total site visits, or even the number of times your posts have been shared.  You should also be aware of your customers’ loyalty and their total lifetime value to your business.

Do not underestimate the importance of staying connected to your audience and marketing your business using social media!