It’s hard to imagine a business today that doesn’t have social media for its customer base. Whether you’re an independent candlemaker working out of your apartment in a suburb or an international corporation with employees numbering in the hundreds of thousands, you need social media. Social media isn’t just how a business gets noticed, it’s how a business thrives in a global market that’s constantly in flux.

Creating trending content that’s fresh and relevant can bring in higher interactions with both returning and potential followers of your brand and is an essential tool for long-term success. However, going a step further by paying close attention to your analytics can be an immeasurable asset to your return on investment (ROI).

Reviewing analytics is the key to gaining a quantifiable understanding of your business’ marketing strengths and needs. Remain a step ahead of your competitors by studying traffic patterns, trending searches, and the daily interactions of your followers. You’ll discover how to influence their purchasing decisions and anticipate trending patterns more effectively. Not only will your analytics help you to create more engaging content, it will lead to more financial freedom for your business to grow!

Not quite sure where to begin? Here at Komaya, we’ve discussed best SEO practices, why social media matters for today’s businesses, and making your social media extra engaging. We take pride in customizing strategies to improve the web presence and marketing reach for our clientele because making the most of a business’ online presence is what we do best. Here are 3 tips for finding out if your social media account is performing like it should be:

1. Learn Which Analytics Program Fits Your Needs

Google Analytics is the most popular resource for studying website and social media traffic and trending patterns, but some social media platforms already have Analytics built-in. Do your homework and find out which social media platforms and corresponding Analytics are best for collecting data towards your marketing goals. For example, if you have a WordPress blog for your independent clothing brand that’s less than a month old and an Instagram account that’s six months old, use your Instagram account and Instagram Insights as an Analytics springboard. For further reading, you can check out this comprehensive list of “Instagram Analytics Tools” by Fergus Baird (Hootsuite). The list begins at the halfway mark and summarizes each Analytics program’s pros and cons.

2. Create Your Analytics Priority List

It’s easy (and totally expected) to be initially overwhelmed by the concept of analytics. The terminology and principles of such extensive data collection can be intimidating. However, to echo point 4 of our blog post, 4 Time-saving Tips for Marketing Your Business, “Measure Only What Matters.” Is your priority to focus on bringing more traffic to your new website? Would you like to compare still photography versus Boomerang interactions on Instagram? Maybe you’re trying to decipher the best time to post on your public figure page on Facebook. The more specific and organized you are about the data you wish to collect, the better you’ll be at prioritizing your time to do so.

3. Let It Go

Last but not least, use analytics to compare different social media platforms and determine which ones rank highest in engagement with your followers. This is an excellent way to not only prioritize data collection but to also achieve your marketing goals more efficiently. You can always reintroduce social media platforms that didn’t make the cut in the future—or not! Once you’ve taken a proper inventory of which social media promotion strategies best serve your business, you can move forward with the knowledge and confidence you need to be exemplary of the adage, “Quality over Quantity.”

Analytics will increase your business’ ability to more effectively anticipate trending patterns and interactions, as well as influence the purchasing decisions of your followers, all while inspiring trust and loyalty to your brand. Should you have any questions about how Komaya can help you achieve your business marketing goals, read more on what we do or just contact us today!

Artificial Intelligence has been on the rise in the technology sector for years, and until recently was a very specialized tool that only the most advanced companies and researchers were using. Now, AI has managed to integrate its way into a more everyday application geared at making our lives, ability to work, and the capacity to analyze information far more efficient. One of the platforms that AI has taken to like a duck to water is the website experience. To better understand how AI can be used to enhance your website experience, we take a look at its two-fold impact; the customer experience is enhanced, and the company’s ability to use analytics to the fullest is pushed beyond the previously established boundaries.

The Customer Experience

So much of whether the company makes money or not through the website is determined by the customer experience. One of the largest catalysts that AI has provided to enhance this factor is voice- and visual-search based queries. In a study performed by Gartner, it is predicted that by 2021, early adopter brands that redesign their websites to support visual- and voice-search will increase their digital commerce revenue by 30 percent. A major retailer that has already taken advantage of AI and its ability to enhance the customer experience is Amazon. It has been reported that customers actually prefer searching for items directly on Amazon.com as opposed to doing a Google search. While using the Amazon App from a smart device you can easily dictate your search into the information field. If you take a critical look at the website, many of the options given to you are represented by an image or graphic. Not only is this new way of searching convenient for the average customer, but it also gives customers with disabilities the opportunity to be more independent!

But search features aren’t the only way that speech interaction is improving the customer experience, Chatbots also make a customized experience more attainable. These AI channels are becoming so advanced that it is rapidly resembling the interaction with a real human consultant. It is even theorized that these Chatbots will eventually be able to read our emotional reactions to products and situations! Imagine walking or driving up to a coffee shop and having a chat pop up on your phone letting you know what your last order was, and asking if you would like to not only order it again but also if it can charge the same mode of payment you used previously as well. You could have ordered, purchased, and picked up your drink without ever having to stand in line.

The Business Experience

The business experience has a symbiotic relationship with the customer experience. While the customer is interacting with the AI and having a convenient mode to get what they want; the business is using all the information that the AI is collecting from the customer, and using it to better the customer experience. This allows for an increase in profit through becoming smarter about their business and products or services. An example of this is tracking information like the most searched for terms on the website, the item or service that is selling the most units, or the converse, the item or service selling the least units. It notes what parts of the website are being interacted with the most, which can help simplify the user interface in the future. The metrics that the AI can generate are endless, as are the possibilities to use this information for positive change in the future.

Integrating AI into your webpage can take your online experience to a new level. Here at Komaya, we love keeping abreast of emerging technology and ways that it might help enhance the web presence of our client’s brands.