professional lady with hands on head looking at a computer depicting blogging mistakes that you might be making

Custom content marketing through blogging is the most popular and cost-effective way for a business to build their customer base. Blogging makes a business more accessible and attracts more inbound traffic to a website. Learn about 4 blogging mistakes that you might be making.

colorful aida logo image depicting what does my logo say about my business

Your logo is a visual representation of your business and should garner attention, separate you from your competition, and communicate to your audience what your brand and message are. Here are a few things to consider about what your logo is saying about your business.

cell phone on desk with scrabble tiles and text asking is your social media account performing like it should be

Creating trending content that’s fresh and relevant can bring in higher interactions with both returning and potential followers of your brand and is an essential tool for long-term success. However, going a step further by paying close attention to your analytics can be an immeasurable asset to your return on investment (ROI). Here we discuss 3 tips for finding out if your social media account is performing like it should be.

girl with hands around brain circuitry with text of How AI Can Be Used To Enhance Your Website Experience

Artificial Intelligence has been on the rise in the technology sector for years, and until recently was a very specialized tool that only the most advanced companies and researchers were using. To better understand how AI can be used to enhance your website experience, we take a look at its two-fold impact; the customer experience and the company experience.