Tips for a Powerful Web Presence: The Four Horsemen of the Webpocalypse

4 horses and horsemen depicting webpocalypse

Tips for a Powerful Web Presence: No one can deny that having an effective web presence is key to the success of today’s business. I have discovered that this requires using a holistic approach. It’s not enough to just build a website, it’s not even enough to have search engines crawl your website, it is not enough to pour money into paid advertising campaigns, and it’s not enough to just create some social media accounts.

Blogging Mistakes You Might Be Making

Two young women sitting on a bench with laptops depicting blogging mistaskes

For many successful businesses, blogging is a key aspect of their marketing strategy. It is important to your business for a variety of reasons:  It establishes you as an authority in your field, it lets your customers know about your products and services, it shows everyone who you (and your employees) are personally, and it also sets the tone for your business.  Learn about 5 blogging mistakes you might be making.

The Importance of Colors to your Brand

fence boards in many colors depicting The Importance of Colors to your Brand

Color does make a difference. Consumers have preconceived notions of what certain colors mean. Understanding the importance of colors to your brand will help you choose the right ones to deliver your brand message.

A Revolution in Artificial Intelligence Is Around the Corner

human and robot hands touching fingers depicting a revolution in artificial intelligence

“Artificial Intelligence (AI) is the solution. What is the problem?” This conversation is representative of the pervasiveness of AI. Unnoticed, an artificial intelligence revolution is upon us. Something has changed in last half decade to make this happen. Here is a great article on AI by our Advisor, Subodh Saxena.