Komaya Insights
Our Blog Posts
Do You Know Your Customer
Do you know your customer? To create and run an effective marketing strategy it is essential to know your target customers. Here are a couple of things to consider when thinking about your customer.
5 Ways to Run Your Business Better
As business owners and managers, our problem isn’t usually that we don’t get things done, it’s typically more of a conceptual issue. Here we discuss 5 Ways to Run Your Business Better & More Effectively.
Comprehensive Guide to Building Content on Your Website
In this comprehensive guide to building content on your website, we discuss the value of high-quality content, how to utilize the content planning framework, and provide a few tips on content creation.
Blogging Mistakes That You Might Be Making
Custom content marketing through blogging is the most popular and cost-effective way for a business to build their customer base. Blogging makes a business more accessible and attracts more inbound traffic to a website. Learn about 4 blogging mistakes that you might be making.
What Does My Logo Say About My Business?
Your logo is a visual representation of your business and should garner attention, separate you from your competition, and communicate to your audience what your brand and message are. Here are a few things to consider about what your logo is saying about your business.
Is Your Social Media Account Performing Like It Should Be?
Creating trending content that’s fresh and relevant can bring in higher interactions with both returning and potential followers of your brand and is an essential tool for long-term success. However, going a step further by paying close attention to your analytics can be an immeasurable asset to your return on investment (ROI). Here we discuss 3 tips for finding out if your social media account is performing like it should be.
How AI Can Be Used To Enhance Your Website Experience
Artificial Intelligence has been on the rise in the technology sector for years, and until recently was a very specialized tool that only the most advanced companies and researchers were using. To better understand how AI can be used to enhance your website experience, we take a look at its two-fold impact; the customer experience and the company experience.
Tips for a Powerful Web Presence: The Four Horsemen of the Webpocalypse
Tips for a Powerful Web Presence: No one can deny that having an effective web presence is key to the success of today’s business. I have discovered that this requires using a holistic approach. It’s not enough to just build a website, it’s not even enough to have search engines crawl your website, it is not enough to pour money into paid advertising campaigns, and it’s not enough to just create some social media accounts.
Blogging Mistakes You Might Be Making
For many successful businesses, blogging is a key aspect of their marketing strategy. It is important to your business for a variety of reasons: It establishes you as an authority in your field, it lets your customers know about your products and services, it shows everyone who you (and your employees) are personally, and it also sets the tone for your business. Learn about 5 blogging mistakes you might be making.
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