Technology is king when it comes to business marketing. People across the globe spend over 6 hours a day online. Effective marketing strategies need to include a big web presence. Your website needs to be designed to not only look good but to reach your target audience.
Is adding Artificial Intelligence (AI) to your website a viable option for your business? When it comes to making the choice about what technology to incorporate into your website, take the time to understand the pros and cons before you jump on the AI bandwagon.
A picture is worth 1,000 words - so make sure it’s a good one. Visual appeal is what first catches customers' eyes, Graphic design is undoubtedly a huge component of a company’s brand and marketing strategy. It serves to deliver your message to the target audience in an aesthetic way and can make or break your business.
As business owners and managers, our problem isn’t usually that we don’t get things done, it’s typically more of a conceptual issue. Here we discuss 5 Ways to Run Your Business Better & More Effectively.
Your logo is a visual representation of your business and should garner attention, separate you from your competition, and communicate to your audience what your brand and message are. Here are a few things to consider about what your logo is saying about your business.
Creating trending content that’s fresh and relevant can bring in higher interactions with both returning and potential followers of your brand and is an essential tool for long-term success. However, going a step further by paying close attention to your analytics can be an immeasurable asset to your return on investment (ROI). Here we discuss 3 tips for finding out if your social media account is performing like it should be.
Artificial Intelligence has been on the rise in the technology sector for years, and until recently was a very specialized tool that only the most advanced companies and researchers were using. To better understand how AI can be used to enhance your website experience, we take a look at its two-fold impact; the customer experience and the company experience.
Tips for a Powerful Web Presence: No one can deny that having an effective web presence is key to the success of today’s business. I have discovered that this requires using a holistic approach. It’s not enough to just build a website, it’s not even enough to have search engines crawl your website, it is not enough to pour money into paid advertising campaigns, and it’s not enough to just create some social media accounts.
For many successful businesses, blogging is a key aspect of their marketing strategy. It is important to your business for a variety of reasons: It establishes you as an authority in your field, it lets your customers know about your products and services, it shows everyone who you (and your employees) are personally, and it also sets the tone for your business. Learn about 5 blogging mistakes you might be making.