For many successful businesses, blogging is a key aspect of their marketing strategy. It is important to your business for a variety of reasons: It establishes you as an authority in your field, it lets your customers know about your products and services, it shows everyone who you (and your employees) are personally, and it also sets the tone for your business. Learn about 5 blogging mistakes you might be making.
Color does make a difference. Consumers have preconceived notions of what certain colors mean. Understanding the importance of colors to your brand will help you choose the right ones to deliver your brand message.
“Artificial Intelligence (AI) is the solution. What is the problem?” This conversation is representative of the pervasiveness of AI. Unnoticed, an artificial intelligence revolution is upon us. Something has changed in last half decade to make this happen. Here is a great article on AI by our Advisor, Subodh Saxena.
How can I make my Website, Social Media, and Brick-and-Mortar work together? This is a question that every business with a physical location should be asking. And the answer is really quite simple to implement and include in your marketing strategy.
Is SEO really that important? Search Engine Optimization (SEO) references the formula that computers use when they’re trying to sort through millions of matches for search terms and it is an integral part of doing business in today’s online world!
As an entrepreneur, you most likely spend a lot of your time brainstorming and planning your business goals for the future. And you know that a large portion of those goals involves your online presence. Without an effective web presence, your company won’t continue to grow in today’s market. Here are some tips on how to decide when to DIY vs. hire someone.
If you’re a business owner or manager who wants to succeed, you have probably familiarized yourself on SEO and what it means. However, like all things technology, SEO is constantly changing. Here we provide a few of our best tips.
A solid website is one of the most important assets to a company. Unfortunately, not everyone knows the proper way to set up an efficient website. Read about some of the top website mistakes almost every company makes, so you can avoid them on your next web redesign.
Today's business is built on awareness, trust, and confidence. It’s important to be present with and responsive to your clients. Social media is changing buying decisions and is an increasingly important way for businesses to connect with people. Having a social media plan should be an integral part of your marketing strategy to build your web presence. Take a look at a few points for you to consider.