Okay, first of all, you may be wondering what SEO even is. Short for Search Engine Optimization, SEO references the formula that computers use when they’re trying to sort through millions of matches for search terms.
Is SEO Really that Important
Here’s an example: You just adopted a dog and you’re wondering how to properly train it. You’re wondering who the best trainers and training schools are in your area and if it’s possible to start the training process at home doing it yourself. You may ask your friends or family for advice (in person or via social media), but more than likely, you consult a search engine. Let’s say you type in “dog training tips” and press enter.
You’ll likely get millions of matches, but they’re going to be ranked in a certain order. In this particular example, if you type in those exact search terms into Google, the top 5 matches are the American Kennel Club, PetFinder.com, Rover.com, CesarsWay.com, and NylaBone.com. So basically, Google has provided you with information from the nationwide authority on pet breeds and shows, the number one site for finding or locating a pet, a popular dog walking app, the most famous dog trainer, and one of the most popular dog bones by sales volume in the United States. What doesn’t show is a 16-year old’s blog about her pet Collie, pictures of dogs being trained, or questions from other people asking how to train their dogs.
Search engines know that you want the best information from the most reputable sources and they try to make sure you get what you need as quickly as possible.
Since search engines are not humans, they don’t know who’s really the best — so they must rely on the context clues provided to them. Search engines will rank sites based on their popularity, the number of hits and clicks they have, the keywords they’re using, the quality of their content, how frequently their content is updated, and those are only a few parameters.
But back to the original question: How important is SEO? To which I’ll reply: Very! SEO is an integral part of doing business in today’s online world! If your business has local competition, or you would like more customers, and everyone that you know already knows about your business (meaning you need to acquire customers that are strangers to you) — that means the internet is going to be extremely important to you. And SEO is extremely important within the realm of the internet.
Experts know what search engines want, and they stay up-to-date with all the latest changes. Contact us to find out how your website is performing in terms of SEO.
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