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Okay, first of all, you may be wondering what SEO even is. Short for Search Engine Optimization, SEO references the formula that computers use when they’re trying to sort through millions of matches for search terms.

Is SEO Really that Important

Here’s an example:  You just adopted a dog and you’re wondering how to properly train it.  You’re wondering who the best trainers and training schools are in your area and if it’s possible to start the training process at home doing it yourself.  You may ask your friends or family for advice (in person or via social media), but more than likely, you consult a search engine.  Let’s say you type in “dog training tips” and press enter.

You’ll likely get millions of matches, but they’re going to be ranked in a certain order.  In this particular example, if you type in those exact search terms into Google, the top 5 matches are the American Kennel ClubPetFinder.comRover.comCesarsWay.com, and NylaBone.com.  So basically, Google has provided you with information from the nationwide authority on pet breeds and shows, the number one site for finding or locating a pet, a popular dog walking app, the most famous dog trainer, and one of the most popular dog bones by sales volume in the United States.  What doesn’t show is a 16-year old’s blog about her pet Collie, pictures of dogs being trained, or questions from other people asking how to train their dogs.

Search engines know that you want the best information from the most reputable sources and they try to make sure you get what you need as quickly as possible.

Since search engines are not humans, they don’t know who’s really the best — so they must rely on the context clues provided to them.  Search engines will rank sites based on their popularity, the number of hits and clicks they have, the keywords they’re using, the quality of their content, how frequently their content is updated, and those are only a few parameters.

But back to the original question:  How important is SEO?  To which I’ll reply:  Very!  SEO is an integral part of doing business in today’s online world!  If your business has local competition, or you would like more customers, and everyone that you know already knows about your business (meaning you need to acquire customers that are strangers to you) — that means the internet is going to be extremely important to you.  And SEO is extremely important within the realm of the internet.

Experts know what search engines want, and they stay up-to-date with all the latest changes. To find out how your website is performing in terms of SEO, request a free website review from us.  Someone will respond to you as soon as possible with what you could be doing better, and it’s completely commitment free.

For all of your website building and branding questions,
Komaya

If you’re a business owner or manager who wants to succeed, you have probably familiarized yourself on SEO and what it means.  Search Engine Optimization is the art of making your site (or sites) pop up when people use various search terms on their search engine of choice (typically Google).   The higher the ranking, the more people that see you.  It’s the modern-day equivalent of having a business named “AAAA Aardvark Company” in the Yellow Pages, it is desirable as a business owner to have your company listed first in a certain category.

SEO Has Changed. Here are a few of our best tips:

What many people don’t know, however, is how exactly SEO works for them, and the logistics that go into it.  An analogy might be the kitchen faucet in your home — we know that it has an on/off mechanism, there’s a spout, perhaps a sprayer, and the water flows out — but we really couldn’t explain to someone else the exact passage of water or what to do if something breaks.  Similarly, we understand that computers help us and we know how to use user-friendly apps, but very few of us know how to take one apart and fix a faulty motherboard, for example.

What makes all of this even more complicated is that SEO, like all things technology, is constantly changing.  What you may have learned in a class or seminar two years ago may not hold true anymore.   Additionally, because more people know what SEO is (and there are more user-friendly apps available for people to master it), the competition is growing fiercer. At Komaya, we are always here to help you master SEO and make your business as successful as possible, so here are a few of our best tips to make your SEO stand out:

  1. Try a plug-in, like Yoast:
    If you use WordPress, there’s a free plugin called Yoast that basically functions like a “spell-checker”, except that it checks for readability and SEO. You can enter in your article, blog, or web content, and let it know what the target keywords are. Yoast will analyze the piece and provide scores on a few specific categories, as well as what you can do to improve the piece. It’s an SEO game changer.
  2. Use apps that analyze your competitors, suggest keywords for you, and give you an action plan:
    Apps like Keyword Finder (https://KWFinder.com) will analyze keywords and find words for you that you can easily rank for, as well as keywords that your competitors are missing.
    That’s just one example. There are a lot of sites out there that will analyze keywords for you, recommend them on a weekly basis, and even remember which keywords worked well for you at certain times of the year so you can go back to them for repeat business. They will even identify where there is a hole in the market based on the keywords your competitors are using, versus what consumers are actually searching for.
  3. Make your website as optimized as possible:
    For starters, if your website hasn’t been updated since 2012, there is little chance that it will rank over a site that was updated yesterday.  Keeping your content fresh and constantly changing is the number one thing that is necessary for website optimization.  You also need keywords that people would actually type into a search bar. There’s a difference between describing your item and optimizing your item’s description for search engines.
    If you sell hand-knitted sweaters that come in three colors and are made in Maine out of organic materials, your keywords should be “red organic sweater”, or “blue handmade sweater”, or “organic hand-made sweaters” and not “hand-knitted sweater Maine three colors”  because no one is searching for that, they just want a sweater.   You’ll also have a great deal of luck by making several pages with different titles and meta descriptions, as opposed to trying to put as many words as possible on one page.

We haven’t even begun to cover the ways your keywords, titles and meta titles, descriptions, SERP, and the way your page is searched and crawled, but that will be information in a forthcoming blog.

With all of that said, this can definitely be a confusing or overwhelming topic, but at Komaya we are here to help. Contact us today to get a consultation on your brand and what we can do for you.

What It Is

You’ve probably heard of the term SEO and know that it stands for Search Engine Optimization. But what does that really mean? SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.” All of the major search engines have search results where web pages and other content are shown and ranked based on what the search engine considers most relevant to the term searched. The goal of SEO is to ensure that your brand, company or product ends up in the primary search results on these search engines without you having to pay for it.

Why You Need It

If you own a website, search results matter. When your pages have higher rankings they help more people find you. The key to higher rankings is making sure your website has the ingredients search engines need for their recipes – and that is SEO. Google, Bing, Yahoo and other search engines have algorithms that help turn information into useful search results.

Main ingredients: words matter, titles matter, links between websites matter (if your page has a lot of links to it, that makes it look important to search engines), words in links matter too, reputation (sites with consistent record of fresh, engaging content and growing numbers of quality links may do well in search rankings)

How To Do It

For great resources on how: http://searchengineland.com/guide/what-is-seo

Posting blogs on your website is one great way to create fresh, useful content: https://www.saleshub.ca/blog/why-blogging-is-important-for-seo

Web Presence Strategy

Search Engine Optimization (SEO) should be a key part of your website strategy in order to maximize your market reach and impact. Most users are coming to websites as a direct result of a search engine. Don’t miss out on helping people find your business!

Here are some key SEO questions to ask yourself, and if you don’t know the answer, now is a good time to find out:

  1. How well does your site score with search engines?
  2. Is each page of your site optimized for search engines?
  3. Have appropriate keywords been targeted within each page’s content?
  4. How easily are people finding your website?

We have discovered that having an effective web presence requires a holistic approach encompassing search engine visibility (SEO), a powerful website, and active social media channels. It is no longer enough to just build a website and think your brand will be found. In order to realize your business goals, you need to be discovered, engaged, and connected with your target audience. Strengthening your SEO is a great place to start.