If you think you don’t need to focus on your website because you have a small business, then you’re making a mistake
Today, technology is king when it comes to business marketing. People across the globe spend over 6 hours a day online, and businesses have taken notice. In order to be successful, effective marketing strategies need to include a big web presence. This means that even a small business needs to have a website, a social media following and a person that knows how to make both of these things effective.
Building a Website that Works
Nowadays, it’s pretty much impossible to build a business without a website, but even those businesses with websites don’t automatically succeed. Your website needs to be designed to not only look good but to reach your target audience and do so in a way that matches your brand.
Keep it simple and view your website from a user’s perspective. Your website’s main goals should be to tell people what you do, what products or services you offer and why they should choose you over your competitors. Your website should make people trust you and want to learn more.
Here are the things you should focus on when it comes to your website:
- SEO is Key — First thing’s first, everything about your website needs to be designed based on SEO (search engine optimization). Through analytics, determine what keywords people are plugging into their search engines and then design your website in a way that makes it pop up near the top of the results. You can see more about how to make sure your website is designed for SEO by checking out our blog.
- Keep It Simple — Step into your client’s shoes and see what they see when they look at your website. If it is a muddled mess, then it can quickly become overwhelming and confusing, which just makes people click the close button. Stay focused on the basics: who, what and why. Who are you, what do you do and why should your clients pick you? Don’t cram your webpage full of copy. Leave some white space, use graphics and make it pleasant to look at and easy to read and navigate.
- Content is Crucial — Using original and consistent content allows people to learn more about your business and industry, while also providing useful information and a reason for them to keep coming back to your site. One way to do this is to incorporate a blog into your site. Your blog can consist of articles that involve your business directly, affiliate businesses and other partnerships, how-to’s that relate to your industry, and other connected topics.
- Update Before It’s Too Late — Have you ever walked into a business and wanted to walk out right away because the decor took you back in time — and not in a good way? Well, your website can have the same effect if you let it stay in the past. It is important to regularly review your site and update any information that has changed. It is also a good idea to routinely give your site a facelift and keep the design fresh. When people click onto your site and see a clean, updated webpage they are more likely to stay and explore.
- Connect to Social Media — If your goal is to have a big web presence, then you need to make sure your various online components are connected. Make sure to provide links on your site that lead people to your social media and vice versa. This can be done through a variety of ways, such as a call to action for clients to check out your different social media pages, or through icons that directly lead people to those pages.
Successful companies don’t get that way by guessing when it comes to their social media. On the contrary, they most likely have someone to carefully plan out a strategy that serves a multi-purpose function of finding leads, generating sales and keeping a business visible. This practice is known as social selling, and 78% of salespeople that use social media, perform better than their peers.
Why is social media such a big deal, though? What are the things that make it such a powerful tool, when it is wielded by the right person?
Here are the highlights of what makes social media such a must if you want your small business to have a big web presence:
- Social Media Lets You Grow Your Business Through Current Contacts — You probably already have a network of contacts online, but perhaps you have not taken the time to really look at who is a part of that network. There are probably quite a few people that have businesses of their own that can provide a mutually beneficial relationship with you and your organization.
Social listening is when you monitor certain keywords on social media in order to find people that might have a potential interest in your business.
- Social listening allows you to filter potential clients down to those that would be most interested in your product or service. Then it is up to you to reach out and establish a relationship. Remember to take the time to build a strong connection because this is what will truly win your clients’ loyalty. Even in this digital age, the human component of a business is still essential to its success.
The digital world is a vast place with an almost endless reach. If you aren’t careful with your marketing plan, then it can mean major setbacks for your business. You have a lot of things on your plate when it comes to running your company, so sometimes, the best thing to do is delegate certain tasks to the pros. If you don’t have the time to dedicate to building a powerful website and creating a strong social media following, then your best bet is to hire a team that can make these crucial elements their main focus.
Are you ready to create a big web presence for your business? Then contact us today to see how we can help make your company more visible and effective online. Make sure to check out our other blogs for ideas on how to market your business and build your digital presence.