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How AI Can Be Used To Enhance Your Website Experience

Artificial Intelligence has been on the rise in the technology sector for years, and until recently was a very specialized tool that only the most advanced companies and researchers were using. Now, AI has managed to integrate its way into a more everyday application geared at making our lives, ability to work, and the capacity to analyze information far more efficient. One of the platforms that AI has taken to like a duck to water is the website experience. To better understand how AI can be used to enhance your website experience, we take a look at its two-fold impact; the customer experience is enhanced, and the company’s ability to use analytics to the fullest is pushed beyond the previously established boundaries.

The Customer Experience

So much of whether the company makes money or not through the website is determined by the customer experience. One of the largest catalysts that AI has provided to enhance this factor is voice- and visual-search based queries. In a study performed by Gartner, it is predicted that by 2021, early adopter brands that redesign their websites to support visual- and voice-search will increase their digital commerce revenue by 30 percent. A major retailer that has already taken advantage of AI and its ability to enhance the customer experience is Amazon. It has been reported that customers actually prefer searching for items directly on Amazon.com as opposed to doing a Google search. While using the Amazon App from a smart device you can easily dictate your search into the information field. If you take a critical look at the website, many of the options given to you are represented by an image or graphic. Not only is this new way of searching convenient for the average customer, but it also gives customers with disabilities the opportunity to be more independent!

But search features aren’t the only way that speech interaction is improving the customer experience, Chatbots also make a customized experience more attainable. These AI channels are becoming so advanced that it is rapidly resembling the interaction with a real human consultant. It is even theorized that these Chatbots will eventually be able to read our emotional reactions to products and situations! Imagine walking or driving up to a coffee shop and having a chat pop up on your phone letting you know what your last order was, and asking if you would like to not only order it again but also if it can charge the same mode of payment you used previously as well. You could have ordered, purchased, and picked up your drink without ever having to stand in line.

The Business Experience

The business experience has a symbiotic relationship with the customer experience. While the customer is interacting with the AI and having a convenient mode to get what they want; the business is using all the information that the AI is collecting from the customer, and using it to better the customer experience. This allows for an increase in profit through becoming smarter about their business and products or services. An example of this is tracking information like the most searched for terms on the website, the item or service that is selling the most units, or the converse, the item or service selling the least units. It notes what parts of the website are being interacted with the most, which can help simplify the user interface in the future. The metrics that the AI can generate are endless, as are the possibilities to use this information for positive change in the future.

Integrating AI into your webpage can take your online experience to a new level. Here at Komaya, we love keeping abreast of emerging technology and ways that it might help enhance the web presence of our client’s brands.

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SEO Has Changed: Here are some newest and best practices

If you’re a business owner or manager who wants to succeed, you have probably familiarized yourself on SEO and what it means.  Search Engine Optimization is the art of making your site (or sites) pop up when people use various search terms on their search engine of choice (typically Google).   The higher the ranking, the more people that see you.  It’s the modern-day equivalent of having a business named “AAAA Aardvark Company” in the Yellow Pages, it is desirable as a business owner to have your company listed first in a certain category.

SEO Has Changed. Here are a few of our best tips:

What many people don’t know, however, is how exactly SEO works for them, and the logistics that go into it.  An analogy might be the kitchen faucet in your home — we know that it has an on/off mechanism, there’s a spout, perhaps a sprayer, and the water flows out — but we really couldn’t explain to someone else the exact passage of water or what to do if something breaks.  Similarly, we understand that computers help us and we know how to use user-friendly apps, but very few of us know how to take one apart and fix a faulty motherboard, for example.

What makes all of this even more complicated is that SEO, like all things technology, is constantly changing.  What you may have learned in a class or seminar two years ago may not hold true anymore.   Additionally, because more people know what SEO is (and there are more user-friendly apps available for people to master it), the competition is growing fiercer. At Komaya, we are always here to help you master SEO and make your business as successful as possible, so here are a few of our best tips to make your SEO stand out:

  1. Try a plug-in, like Yoast:
    If you use WordPress, there’s a free plugin called Yoast that basically functions like a “spell-checker”, except that it checks for readability and SEO. You can enter in your article, blog, or web content, and let it know what the target keywords are. Yoast will analyze the piece and provide scores on a few specific categories, as well as what you can do to improve the piece. It’s an SEO game changer.
  2. Use apps that analyze your competitors, suggest keywords for you, and give you an action plan:
    Apps like Keyword Finder (https://KWFinder.com) will analyze keywords and find words for you that you can easily rank for, as well as keywords that your competitors are missing.
    That’s just one example. There are a lot of sites out there that will analyze keywords for you, recommend them on a weekly basis, and even remember which keywords worked well for you at certain times of the year so you can go back to them for repeat business. They will even identify where there is a hole in the market based on the keywords your competitors are using, versus what consumers are actually searching for.
  3. Make your website as optimized as possible:
    For starters, if your website hasn’t been updated since 2012, there is little chance that it will rank over a site that was updated yesterday.  Keeping your content fresh and constantly changing is the number one thing that is necessary for website optimization.  You also need keywords that people would actually type into a search bar. There’s a difference between describing your item and optimizing your item’s description for search engines.
    If you sell hand-knitted sweaters that come in three colors and are made in Maine out of organic materials, your keywords should be “red organic sweater”, or “blue handmade sweater”, or “organic hand-made sweaters” and not “hand-knitted sweater Maine three colors”  because no one is searching for that, they just want a sweater.   You’ll also have a great deal of luck by making several pages with different titles and meta descriptions, as opposed to trying to put as many words as possible on one page.

We haven’t even begun to cover the ways your keywords, titles and meta titles, descriptions, SERP, and the way your page is searched and crawled, but that will be information in a forthcoming blog.

With all of that said, this can definitely be a confusing or overwhelming topic, but at Komaya we are here to help. Contact us today to get a consultation on your brand and what we can do for you.

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The Top Website Mistakes That Almost Every Company Makes

A solid website is one of the most important, if not the most important, assets to a company.  Regardless of the size and strength of the business, everyone needs a website whether they’re a child selling hair ties or socks out of their parents’ basement, to a Fortune 500 tech company. Unfortunately, not everyone knows the proper way to set up an efficient website.  Here are some of the top website mistakes almost every company makes, so you can avoid them on your next web redesign:

Top website mistakes almost every company makes:

  1.   Having A Website That’s Too Cluttered or Too Confusing — How many times have you gone to a website to find a very specific piece of information only to give up after twenty minutes of frustration from not being able to find what you were looking for?  Chances are you probably googled it and found a competitor that had the answer you were looking for.  If someone feels like they’re a secret agent trying to get into mission control when all they’re doing is looking for your hours of operation or price points, this is a sign that you need a new web design.
  2. Not Knowing Enough about SEO and What It Can Do for You — SEO, or Search Engine Optimization, has become a really hot topic lately, especially for companies that try to sell you web design services.  Unfortunately, not a lot of people actually know how SEO really works.  It’s up to you to make sure you’ve maximized your search terms, keywords, titles, and meta-titles on every single page of your website, or that you can find someone who can.  At Komaya, this is absolutely something we can help you with, so if you get stuck, don’t hesitate to contact us.
  3. Not Having a Clear Call-To-Action or Way to Buy — Someone can come to your website and think you’re the bee’s knees, but that doesn’t mean anything unless there’s a clear call to action or way for them to buy your products or services right there, on the spot.  People are often impulsive buyers and will talk themselves out of a purchase if they have time to think about what else they can do with those finances.   If you sell goods and services, there needs to be an extremely prominent way for people to add to their cart on the main page, and if you have a different type of service, there needs to be a clear call to action (follow us, join today, etc.) in an equally prominent place.
  4. Not Encouraging Interaction from Clients and Consumers —  Chat rooms can be a really good call as they allow consumers to interact directly with the “powers that be” of a company, and it really makes people feel like their voices and suggestions are heard.   Forums are also a really nice way for people to be able to leave their thoughts and opinions on a product.  You’ll receive a couple of bonuses for doing this as well.  For starters, you’ll receive free feedback on your product (without having to pay for testing or a consumer panel).  Additionally, if people start to interact with other consumers within a forum space, you’ll find that they check in more often on your site for follow up responses.
  5. Not Capturing Information from the Customer to Continue to Follow Up — Speaking of follow up, one of the biggest mistakes you can make in any business model is not following up with your consumers.   A lot of times, someone will check out on a business website and enter their credit card information, receive their package, and never hear from the company again.  You’ll want to make sure to record customer information for future use.  You can also have a subscription box on your homepage that someone can use to fill out their name, e-mail address, and possibly even a phone number to sign up for some kind of freebie (or discount code) that you have decided on in advance.  This way, you’ll be able to subscribe them to your offers, and mailing list, and you may even be able to send them a survey asking for feedback on your new and improved website.

 

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A Holistic Approach to Having an Effective Web Presence

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I have a holistic healer and she often reminds me that I need balance in my life.  In her eyes, it wouldn’t do me any good to eat terribly and then just scarf down antacids, or to work out every single day only to eat piles of junk food.  It’s much better to do everything in moderation, develop healthy diet and exercise habits that I can maintain every day, and also to do yoga and spiritual growth exercises that make me happy.  Plus, time with friends and family is ideal, and everyone needs to curl up in a blanket, watch a movie, and hit the recharge button every now and again. Being holistic is really just about being whole — it’s focusing on the entire picture and not just on what is going wrong or right.

A Holistic Approach

The same is true for your web presence.  At Komaya, we see a lot of companies that want to hit social media really hard or run a really strong Facebook ad.  We sometimes see CEOs that think blogging with keywords is the way to go or would bet money that their SEO strategy is the best in the country.  The problem sometimes with tunnel vision is that you can often lose sight of the bigger picture.  You can also end up focusing so much on one thing that you have to work really hard in the future to right a different wrong.  Back to our health and wellness example, rather than eating 12 doughnuts and having to hit the gym twice as hard the following day, wouldn’t it just be better to only eat one doughnut and go to the gym for a half of an hour in the first place?

When you’re working on your web presence, and the strategy for it, you need to remember that a holistic approach is always the best one.

By taking a step back and looking at the larger picture, your business will be healthier overall.  We like to remind clients to do this by concentrating on SEO, website, and social media.   In the long run, these things will all feed one another as well, and they need each other for long-term success.

As another true-life example, let’s look at it this way.  Let’s suppose you wanted to buy a very specific kind of potato chip dip and you needed it for a party tonight.  You probably would first go to social media, and ask if anyone knows of any recommendations (because after all, you’re not really sure what it’s called or what you’re looking for).  Someone probably tells you that the brand is called Best Dip.  You then might go to Google (or another search engine) and type in “brand + potato chips + your zip code” or something similar.  The search results say that Star Mart has your product.  You then go to the Star Mart website, you see via their online catalog that the product is there, and then you use maps to find out exactly where that store is.    You may even revert back to social media to ask if anyone has any tips on how to get there exactly or where you can find street parking.

The point of the above story is that in this case if there wasn’t a social media listing for Star Mart or Best Dip, you would have been out of luck.  If Star Mart hadn’t used the keywords Best Dip + potato chip + some relevant zip codes, you would not have known they sold your product.  And had there not been a maps or Yellow Pages listing, you might not have found the store.    Everything works together, and it is vital that you have a combination of all of the things to make your brand successful.

A Powerful Web Presence

Without social media, you’re unable to receive real-life reviews of your product, and you’re also unable to communicate or interact with your customers.   Without a website, you’re unable to sell your product (because people can’t truly buy via social media).  Without SEO, you’re unable to let people find your product.  Without blogging, you’re unable to explain your product.  And without all of these things, working together in perfect harmony, your product has a much lower chance of success.

For more information on creating a holistic and powerful web presence and how best to achieve it, contact us today.

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Is It Time to Update Your Business Website?

The internet is an essential business tool, and there is nothing more valuable than your website. 81% of shoppers will research a product online before buying it either online or offline. If you can provide that research on your website and demonstrate you sell the product/service – you’ll be in a better position to attract customers to your website.

Of course, the results your website deliver are limited by its functionality and the user experience. While you can adjust your business’ website every so often, sometimes it’s better just to update the whole site.

To know when it should be completely updated, here are a few indicators to look out for.

1. Your website is too slow

Online consumers want a fast website. If it takes longer than a couple seconds to load a page, most visitors will have shut down your page and looked elsewhere. Slow websites could be due to anything from the server to the page size: but ensuring your website is optimized is a good place to start.

2. You haven’t updated it for a few years

Technology is always changing, and so are consumer expectations. If you haven’t updated your website for two or three years, then you are probably behind the times. Your site may not work well on the newer browser versions, there might be undetected security threats, and consumer expectations and behaviors continue to change. At the very minimum, do a website refresh every five years, although shorter intervals are better due to the speed of change.

3. It isn’t mobile optimized

Mobile technology has changed the playing field. If your website isn’t optimized for mobile devices, then you could be losing on search rankings and customers. In the USA, 71% of time online is now spent on a mobile device. As soon as you’ve optimized your website for mobile, it can improve your traffic by 200%.

Conclusion

Your website is a valuable tool. But if it isn’t fit-for-purpose for the current digital trends then it is just an expense for your business. Ensure your website is updated so it can improve your business’ success online and help you achieve great things.

When was the last time you updated your website? Is your website optimized for mobile?

Let us know your thoughts in the comments below.

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