The internet is an essential business tool, and there is nothing more valuable than your website. 81% of shoppers will research a product online before buying it either online or offline. If you can provide that research on your website and demonstrate you sell the product/service – you’ll be in a better position to attract customers to your website.

Of course, the results your website deliver are limited by its functionality and the user experience. While you can adjust your business’ website every so often, sometimes it’s better just to update the whole site.

To know when it should be completely updated, here are a few indicators to look out for.

1. Your website is too slow

Online consumers want a fast website. If it takes longer than a couple seconds to load a page, most visitors will have shut down your page and looked elsewhere. Slow websites could be due to anything from the server to the page size: but ensuring your website is optimized is a good place to start.

2. You haven’t updated it for a few years

Technology is always changing, and so are consumer expectations. If you haven’t updated your website for two or three years, then you are probably behind the times. Your site may not work well on the newer browser versions, there might be undetected security threats, and consumer expectations and behaviors continue to change. At the very minimum, do a website refresh every five years, although shorter intervals are better due to the speed of change.

3. It isn’t mobile optimized

Mobile technology has changed the playing field. If your website isn’t optimized for mobile devices, then you could be losing on search rankings and customers. In the USA, 71% of time online is now spent on a mobile device. As soon as you’ve optimized your website for mobile, it can improve your traffic by 200%.


Your website is a valuable tool. But if it isn’t fit-for-purpose for the current digital trends then it is just an expense for your business. Ensure your website is updated so it can improve your business’ success online and help you achieve great things.

When was the last time you updated your website? Is your website optimized for mobile?

Let us know your thoughts in the comments below.

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