I have a holistic healer and she often reminds me that I need balance in my life. In her eyes, it wouldn’t do me any good to eat terribly and then just scarf down antacids, or to work out every single day only to eat piles of junk food. It’s much better to do everything in moderation, develop healthy diet and exercise habits that I can maintain every day, and also to do yoga and spiritual growth exercises that make me happy. Plus, time with friends and family is ideal, and everyone needs to curl up in a blanket, watch a movie, and hit the recharge button every now and again. Being holistic is really just about being whole — it’s focusing on the entire picture and not just on what is going wrong or right.
A Holistic Approach
The same is true for your web presence. At Komaya, we see a lot of companies that want to hit social media really hard or run a really strong Facebook ad. We sometimes see CEOs that think blogging with keywords is the way to go or would bet money that their SEO strategy is the best in the country. The problem sometimes with tunnel vision is that you can often lose sight of the bigger picture. You can also end up focusing so much on one thing that you have to work really hard in the future to right a different wrong. Back to our health and wellness example, rather than eating 12 doughnuts and having to hit the gym twice as hard the following day, wouldn’t it just be better to only eat one doughnut and go to the gym for a half of an hour in the first place?
When you’re working on your web presence, and the strategy for it, you need to remember that a holistic approach is always the best one.
By taking a step back and looking at the larger picture, your business will be healthier overall. We like to remind clients to do this by concentrating on SEO, website, and social media. In the long run, these things will all feed one another as well, and they need each other for long-term success.
As another true-life example, let’s look at it this way. Let’s suppose you wanted to buy a very specific kind of potato chip dip and you needed it for a party tonight. You probably would first go to social media, and ask if anyone knows of any recommendations (because after all, you’re not really sure what it’s called or what you’re looking for). Someone probably tells you that the brand is called Best Dip. You then might go to Google (or another search engine) and type in “brand + potato chips + your zip code” or something similar. The search results say that Star Mart has your product. You then go to the Star Mart website, you see via their online catalog that the product is there, and then you use maps to find out exactly where that store is. You may even revert back to social media to ask if anyone has any tips on how to get there exactly or where you can find street parking.
The point of the above story is that in this case if there wasn’t a social media listing for Star Mart or Best Dip, you would have been out of luck. If Star Mart hadn’t used the keywords Best Dip + potato chip + some relevant zip codes, you would not have known they sold your product. And had there not been a maps or Yellow Pages listing, you might not have found the store. Everything works together, and it is vital that you have a combination of all of the things to make your brand successful.
A Powerful Web Presence
Without social media, you’re unable to receive real-life reviews of your product, and you’re also unable to communicate or interact with your customers. Without a website, you’re unable to sell your product (because people can’t truly buy via social media). Without SEO, you’re unable to let people find your product. Without blogging, you’re unable to explain your product. And without all of these things, working together in perfect harmony, your product has a much lower chance of success.