We believe there are 3 phases to bringing ideas to life — concept, create, and captivate. We are passionate about partnering with our clients every step of the way to deliver a successful outcome.
Concept: This phase encompasses ideation, strategy, and design. Typically, this involves deep dive sessions between the client and designers to fully understand the vision and develop the strategy. This is the phase where your idea will benefit from deep creative experience. This often includes creating wireframes and mockups to illustrate the concept and work through the consumer behavior and actions. It is important to validate the design before costly time is spent building the actual application.
Create: This is where the concept is developed. The foundation and framework are established, and the product is built. Depending on size, this will be done incrementally and fine-tuned throughout the create process. Oftentimes, a prototype will be built first to prove out the design, vet the technologies, and demonstrate the product to your stakeholders. This phase is also where the market strategy elements are developed such as SEO, social media, and advertising aspects.
Captivate: This is where the vision, strategy, and product come together. The idea is now ready to be introduced to the market and the launch strategy is implemented. It is the right moment for a perfect delivery. With the right tools and the right people, the right audience will be attracted to what has been created!
Check out our recent blog post on Organic growth.