We believe in organic growth! It is the best way of enriching the user experience. It might be the only way user experience can be enriched. Most million dollar ideas are created out of how something can be made or experienced better. We learn, adjust, and grow each step of the way. Many call it agile. Agile is in real terms organic. Not only when one is building something for the first time, but also after it has already been delivered. The process of organic growth repeats in nature, in human perception, and so it should in every aspect of our own creations.
There are three stages in this organic growth – and the first of them is ‘Concept’.
Concept – is an idea, a need, an epiphany, or something extraordinary. This is where the seed is born. It is this moment when a search for the right ecosystem is needed. A search for an environment, a right time, a right framework, and the most important – a right team. A team that knows how to bring this seed to life. A team that believes in — not only that the idea itself is precious, but that it was born from the very nature of the DNA it carries. This is where the next stage surfaces – ‘Create’.
Create – is the nesting, the nurture, and the very nature of growth. The seed is given a great foundation and right know-hows. In technical terms, it will be incubated under the right software architecture, operating environment, as well as the right conditions for expansion, while keeping in mind its future potential. Every step of its growth is deeply studied, always understanding its final outcome – to ‘Captivate’ the target audience and so the final stage emerges.
When the software is built on the foundation of concept, create, and captivate, it is bound to succeed the same way nature has shown us since the inception of ‘Life’
Captivate – is to mesmerize! Mesmerized by the very idea you dreamt of, the seed you brought into being. It is now the time to engage in what and with whom it was meant for. It is the right moment for a perfect delivery. With the right tools and the right people, the right audience will be attracted to what you created.
Many times people ask about the cookie-cutter approach – that so many ideas have become successful with delivering what has already been perfected, and they are right. What needs to be understood is that each ingredient that was put into that cookie, each mold that was formed, was once brought into being under the right environment. And even then, the ingredients that go into the cookie can be unique and varied. When the software is built on the foundation of concept, create, and captivate, it is bound to succeed the same way nature has shown us since the inception of ‘Life’
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