The fundamentals of marketing remain the same as they always have been, but the new strategies and platforms are evolving that allow consumers to interact with brands on channels that simply did not exist a few years ago. It goes without saying that, when advertisements are ubiquitous, all content must be of the highest caliber. Accordingly, businesses need to be vigilant, agile, and sophisticated where marketing trends are concerned. Here are some key offerings that can help your business keep up on the marketing front and stay connected with your team, clients, and prospects.


In addition to the quality of content, it can also be important to control the timing of that content’s release. Buffer can help with this, as it allows you to choose when your content will be posted on Facebook, Twitter, Instagram, and Pinterest, each of which can be done at different times. It also allows you to caption your posts ahead of time and then update them later, as necessary.


No matter what you are planning or presenting, teamwork is an important component of any operation. Slack puts all of your tools in one place, allowing all team members to access everything — even if they are working at different times or in different locations. Slack’s growing ecosystem of third party apps, such as Google Drive, helps integrate more and more routine workflows into the team’s channels.


While some team members certainly prefer to work alone, some video-conferencing will always be inevitable. Many of these calls require complicated dial-in sequences, and they ultimately get lost in chatter where half the callers are trying to figure out who is speaking instead of paying attention. UberConference solves these problems. It requires no pin number to join a conference, and easy to view profiles indicate who is speaking at any given moment.


While most tasks can be performed through automation and the internet, there is still a need for face to face meetings with clients and investors from time to time. There is a great deal of research that is required to make these meetings successful, and Accompany is there to complete that work for you. It will give you executive briefings, including a breakdown of what the person does, the latest news and financial data for the company, the person’s posts on social media, and prompts to jog your memory based on your most recent email exchange. In short, it does the hours of review automatically so that you can be ready to go in a few minutes.


A direct email marketing campaign is still a valuable marketing tool, but no one has the time to sit all day sending emails and determining the benefits received from each transmission. This is especially true with MailChimp. Although it has been around for some time, it is the world’s largest marketing automation program, and it allows you to manage your email campaigns entirely from your cell phone. You can monitor campaigns, edit subscriber profiles, run multivariate reports, and even use your data to understand how your marketing impacts your bottom line — all from the palm of your hand.

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