Your website is vital in today’s online world. 81% of your potential customers will research your brand and products before they buy, and if you don’t have a quality website, it can limit your conversions. The design of your website is critical to your conversion rate. Experts can elevate your website’s design so you can see better results.
Over the years, a brand’s online presence has evolved from a single website to a complicated mix of social media platforms. In this case, complicated is good, giving consumers an easy way to interact with your business. Here are some tips on how to effectively manage the various social media channels and help consumers discover more about your brand.
Today, with our instant access to data, we have quickly become victims of ‘Too Much Information’. Our minds have become overloaded with many small bits of fragmented information. This leads to our chronic condition of attention deficit, incomplete thoughts, and lowered ability to filter and focus on the important stuff.
As publishers of information, we need to consciously think about TMI and consider various summarizing techniques to only convey what is important. In this small, but important way, we can do our part to help stem the endless flow of too much information.